Many authors are short sighted when they envision book sales and marketing. They follow the traditional publishing theory that you market a book for a month or two and then wait and see what happens. Once the book sales begin to decline they move onto the next product or book. You can make tons of residual income off of your book and you can make it last for years.

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The best way of marketing your book, is the tried and tested, good old fashioned press release method. Whether it be sending out press releases to newspapers/magazines or sending out press releases on the internet, press releases can send your book sales sky-rocketing through the roof in absolutely no time at all, increasing your return of investment and turning you into 1 exceptionally happy human being when you see those book sales go through the roof!

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There are many tools that you can use to market your book both online and offline. To offer benefit to all self published authors and those that are looking to self publish, this article will address both.

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The most important thing you can do before you write and publish a book is to make sure that someone out there wants to read it. There is not much point to write and publish a book if you do not have an audience. The good news is that there are many wonderful tools that you can use to determine if there is a demand for your book’s topic. Begin by brainstorming specific book ideas if you are starting from scratch then make a list of topics that you want to write about. It’s important to write about something that you’re interested in and passionate about. Your love for your topic will come through in your writing and it will be a better book.

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Self publishing a book can be a very lucrative game if you have the right information. Find out how many authors are making a high level 6 figure income each year by writing and publishing their own books.

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Writing your own book is easier than most people realize and the miracles it can create in your life are second to none. Be the expert in any niche by authoring your own book. If you don’t have your own book you are leaving a ton of money on the table.

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For many writers, becoming a published author can be a confusing and overwhelming decision, especially when it comes to the question of whether to self-publish or not.But self-publishing is the same as any other business, in that the harder you work at it, the more profitable it can be. So to earn a living as an author, you need to be able to write books quickly and make your time as productive as possible.But first you need to decide whether to publish your books the traditional way through a publishing company or to publish your book yourself.

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Are you an expert at something? Everyone is - we all have something to offer the world. Some people are experts at being fantastic parents. Some people are experts at scrap booking, organizing etc…everyone is good at something. You just have to define what you are an expert at and make it specific. For example, if you are an expert on time management your audience might be busy corporate executives or they might be work at home moms, or both. Find publications that cater to these two groups and write an article for them offering a few time management tips.

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Self publishing tasks and marketing tools can quickly add up, costing you more money than you originally planned. Professional editors play a vital role in making your book great but they cost a lot. If you are on a budget you can hire a college student or a virtual assistant to edit and format your book, you will be amazed what they can do. Even better ask family member or a friend to go through your book word for word for errors because a second or third pair of eyes is always good book writing business.

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The traditional route of publishing dictates that you write a book or at least a comprehensive book proposal and shop it around until someone agrees with you that your book has marketable value. And it takes years of work before you see any income and the income that you see may be significantly less than you deserve. Self publishing works a little different and requires a bit of cash commitment. But this doesn’t have to be the case. there are people willing to pay for your book before you even write a word.

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