Some of the best books ever written are merely transcriptions of interviews with experts, celebrities, and gurus. Think of it this way, who would you absolutely love to speak with and pick their brain? As with writing any book, you don’t want to just go out and interview someone and expect it to sell. You have to ensure that there is a demand for the information. This is accomplished by first determining what type of book you want to write - don’t worry about the expert just yet, first determine what you’re going to write about.

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